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Three-Winged Bird

A Chaotic Strange Attractor

This image records the journey of a system in chaos. A simple non-linear equation went through millions of iterations.

The result of each iteration was plotted in three-dimensional computer phase space. As the system evolved in a totally random fashion, over time the shape of the system emerged. Chaotic strange attractors reveal the order inherent in chaotic systems, order that is only visible over time and history.

(Image by Mario Markus and Benno Hess, Max Planck Institute, Dortmund, Germany; From Leadership and the New Science, Margaret J, Wheatley)

   ● 必亨的精神象徵－三翼鳥

　　Logo的意象是源自於三翼鳥，紀錄一個系統由混沌到秩序的歷程。

　　發揮創意的過程亦是如此，一開始看似無章法，但其實是依循著一個深層的規則運行，這個規則和參與者（團隊和客戶）的原則、個性、彼此間的默契與共識有極大的關連，同時衍伸出特有的公司文化。

　　這樣的歷程，同樣也意味著產品是須要經過無數次的反覆琢磨，才能看得到它的真正內涵，意即「路遙知馬力，日久見人心」。
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